In this post, read the top tips from an AdWords professional, learn all about pay per click optimization and AdWords marketing, and follow some simple steps to success...
Google AdSense and AdWords are two sides to the world's most popular, influential, and widespread pay per click (PPC) advertising platform. Content creators can use AdSense to generate income, whilst online sellers can deploy AdWords as their PPC traffic generation mechanism.
AdWords and AdSense are also linked to Google search too, which means that keyword researchers can use the same tools that AdWords professionals use to target their keywords accurately to optimize their content for search engine marketing.
The goal of the AdWords professional is to use pay per click optimization and PPC keyword research to get the best return on investment for their clients, but also to use the techniques to deploy their own content to attract attention in their chosen niche.
It requires some careful tracking, management, and some clever manipulation of the tools Google makes available to it's users to achieve the best effects. But when they come together, the results are outstanding - whatever the final goal:
- Great search engine placement
- Naturally occurring Web 2.0 promotion
- AdSense revenue generation
- AdWords keyword campaign ROI
Pay Per Click Optimization
Running an efficient AdWords campaign means getting the most clicks (actions) from the investment. This usually means making sure that the revenue from each action - on average - outstrips the cost of obtaining that action (the _pay_ in PPC).
For a low margin product, such as AdSense income through advertising (a.k.a AdWords / AdSense arbitrage), the cost per click (CPC in the Google AdWords Keyword Tool), must be minimized, while the expected CPC from AdSense income must be maximized.
High margin products, on the other hand, might pull in enough money that a high CPC can still reap benefits. If the conversion rate is 10%, for example, and the CPC is $10 (easy numbers), then the cost of a single sale is 10 x 10, or $100. So, the margin has to be higher than $100 on each product in order for the AdWords campaign to break even.
And, it goes without saying that the keywords have to be logically connected for the entry and exit points of the system. It is no good paying for cheap AdWords that have nothing to do with the content / product on sale.
AdWords Marketing and Search Engine Marketing
The other side to the technique is as a way to get great search engine rankings using the PPC paradigm and Google AdWords. Here the trick is to leverage the AdWords and AdSense tools to research keywords that have actually been used in real Google searches, and at the same time, are being targeted by advertisers. The result ought to be content that is heavily weighted in favor of good natural search engine rankings.
So, from the point of view of an AdWords professional, anyone can use pay per click optimization techniques to help deliver more traffic. And because it concentrates on AdWords marketing, the result is content that is heavily optimized towards search engine marketing, as well. Using pay per click advertising services such as Google AdWords as a form of keyword research is a key secret to traffic success on the world wide web.
The Keyword Cracker
Get the acclaimed 'AdSense Keyword Research Guide'
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