That's fine, but it doesn't stop there. In fact, keyword research starts with these things, but it doesn't end there. Just because you've found ten long tail keyword phrases that ought to pull in 1,000 high quality, converting customers to your web site, it's not the end of the story.
It will be useful to create content around those keyword phrases, yes.
But they're also useful for so many other parts of the online marketing process:
- Twitter hash tags;
- Category labels;
- Email subject headings;
- etc.
What keyword research shows is what's on people's minds. Since you're targeting your market with the research activities (or ought to be!) the keyword phrases tell you what's on your customers' minds.
That's important - and an illustration of exactly how important it is can be found on a recent 4 Hour Work Week blog entry (How to Create a $4,000 Per Month Muse), under the heading for Day 2.
(If you go over there to read the article, that's fine, but make sure you come back!)
On Day 2 of the 5 day mentorship program, Noah Kagan points out that in contacting your market, you should deliver your message through multiple channels:
Reasons for this are diverse, but it could just be that people get busy and like to be reminded that they've received an email, been contacted on LinkedIn or Facebook, and so on.
Sage advice. But what about the keyword research?
It's important because it ensures that your message is consistent, and that you are using keywords that are likely something that your prospect was already thinking about - after all, they came from the market.
There's an added bonus - some of these contact methods (i.e. Twitter) become publicly searchable. When that happens, if you're using keywords, the Tweet (or whatever) will be found, and interested parties can find you, and that's what marketing (even search engine marketing) is all about.
