The Three Aspects of Search Engine Marketing Explained

Today, I received an interesting email entitled Back to Basics with SEM from Website Magazine. If you're not signed up, and are a web site owner or search engine marketer, then you need to! (They don't even pay me to tell you that, either...)

Even if you don't want to give away your email address to receive yet another inbox magazine, it's worth taking a look at the Back to Basics with SEM article. With all the anxiety over Google updates, shifts in the landscape of paid search inclusion, and the like, some of the basic definitions are often overlooked.

So, for a 30 second scan-read, or a more in depth 5 minutes of your time, it's worth remembering that SEM is not the same as SEO, and that there are other traffic acquisition strategies out there.